The Late Night Scroll Dilemma
We have all been there. It is 11 PM, or maybe it is actually 2 AM, and you are lying in bed with the blue light of your phone illuminating your face like a bad ghost story. You promised yourself you would sleep early, but here you are, doom-scrolling through an endless stream of avocado toasts, identical beige living rooms, and people who seem to be living a life that is just slightly more saturated than yours. It is the modern condition. We are hungry for visuals, but we are also incredibly bored by the sameness of it all.
Then, you stumble across a feed that stops your thumb in mid-swipe. It does not look like a quick snapshot taken at brunch. It looks like a still from a movie you desperately want to see, but cannot find on Netflix.
This is exactly what happens when you land on the page of IN YOUR FAYES.
Apparently, there is a corner of Instagram where the content is not just “content” but actual art, and it is curated by a Dutch creative who seems to be living out a cinematic dream between the Netherlands and Australia. So, naturally, we had to dive in. We had to know if this is just another case of good filters or if there is some real substance behind those moody, neon-drenched squares. Because, let’s be honest, we have been fooled before by a well-curated grid that turned out to be nothing but smoke and mirrors.
But this one feels different. InYourFayes feels like the main character energy we all secretly crave.
The Vibe Check: More Than Just Filters?
If you look at the grid, the first thing you notice is the consistency. It is almost annoying how cohesive it is. You know that feeling when you try to make your own Instagram look “aesthetic” and you end up with a mess of clashing colors? Yeah, that does not happen here. The vibe is distinctly “vintage to cinematic,” a phrase InYourFayes actually uses to describe her own style, and for once, it is not false advertising.
The colors are deep, rich, and moody. It is not that bright, airy, over-exposed influencer look that dominated 2016. This is the anti-thesis to that. It is dark shadows, popping neon reds, and blues that look like they were graded by a professional colorist in a Hollywood basement. It gives off this feeling of a late-night drive through a city that never sleeps, even when InYourFayes is just photographing a rainy street in Melbourne.
And we have to talk about the subjects. It is an eclectic mix that somehow works. One minute you are looking at a portrait of a model with perfect skin illuminated by a shop window, and the next you are staring at the back of a modified sports car.
Wait, Is InYourFayes One of the Boys?
This brings us to the most surprising part of the feed, and perhaps the reason why it stands out so much in a sea of fashion bloggers. There are cars. A lot of cars. But these are not your typical “girl posing on the hood of a Ferrari” photos. These are photos taken by a petrolhead, for petrolheads, but with a female gaze that changes everything. Typically, car photography on Instagram can feel a bit aggressive, or overly technical, or just plain tacky. But here? It looks elegant. InYourFayes treats a Porsche or a souped-up Japanese tuner car with the same tenderness and attention to lighting as she does a human model.
The lines of the car are accentuated by streetlights, the reflections on the hood are composed perfectly. It makes you wonder why we don’t see more of this crossover. It is rugged mechanical power meets soft, cinematic storytelling. It creates this fascinating “cool girl” narrative. You can easily imagine her hanging out at car meets, camera in hand, commanding respect not just because she is there, but because she takes better photos than the guys. It is an aspirational vibe that goes beyond just “looking pretty.” It is about having a passion and being incredibly skilled at it.
The “Dilemma” of the Preset Economy
Of course, we cannot talk about a photographer on Instagram without talking about the elephant in the room: the presets.
Like many creators today, InYourFayes sells her editing secrets. “Vintage to Cinematic,” “The Mega Pack,” “Moody Tones.” It is all there in the bio, a click away. On one hand, you could look at this cynically. You could say, “Oh great, another influencer trying to sell me a filter that will inevitably make my cat photos look weird.”
But on the other hand, looking at her Before and Afters (which InYourFayes generously shares), you realize that the editing is actually a huge part of the art form here. It raises an interesting dilemma for the follower: do we want to be her, or do we want to create like her?
Most influencers sell you a lifestyle (buy this dress, stay at this hotel). InYourFayes is selling you a skill. She is saying, “You can make your world look this movie-like too.” And that is a seductive pitch. It shifts the dynamic from passive envy to active inspiration. Although, let’s be real, buying the preset won’t magically give you her eye for composition, but it might make your holiday photos look 10% more mysterious, and maybe that is enough.
The Teacher We Didn’t Know We Needed
Speaking of skills, if you click through the links or watch InYourFayes’s Stories, you realize there is a whole other layer to this account. She is a YOUTUBER. And not the “watch me eat breakfast” kind, but the “here is how I used a prism to refract light” kind.
There is something incredibly refreshing about a creator who gatekeeps nothing. In an era where everyone is trying to protect their “secret sauce,” InYourFayes is out here making tutorials on how to get the perfect POV shot. It adds a layer of authenticity to the Instagram feed. You know that she actually took these photos because you can go watch the behind-the-scenes video of her standing in the rain, holding a camera, trying to get the shot.
It grounds the glossy, perfect images in reality. It reminds us that behind every effortlessly cool Instagram post, there is usually someone standing in an uncomfortable position for twenty minutes. And somehow, knowing that makes us like the photos even more. It is not effortless; it is hard work, and InYourFayes is proud of it.
Melbourne vs. The Netherlands
Another thing that keeps the feed interesting is the location whiplash. One moment we are clearly in the flat, grey, charming streets of the Netherlands. The next, we are in the vibrant, urban sprawl of Melbourne.
This duality serves the aesthetic well. The Netherlands provides that moody, overcast, European texture that works so well for her “vintage” vibe. Melbourne provides the neon lights, the wide streets, and the grit that fuels the “cinematic” side. It is a visual diary of a life lived between two worlds.
For the follower, this adds a travel porn element to the mix. But again, it is not the typical travel content. It is not photos of her holding a cocktail by a pool. It is photos of alleyways, of architecture, of the way the light hits a building at sunset. It makes the world look textured and interesting. It makes you want to go for a walk in your own city and look for those pockets of light, rather than just booking a ticket to Bali.
Visual Analysis
Composition & Framing
InYourFayes loves a center-weighted composition, often placing her subject dead center to command attention. However, she balances this with excellent use of the “rule of thirds” in her wider street shots. She often shoots through objects (foreground blur) to create depth, which gives that “voyeuristic” cinematic feel.
Negative Space
There is a confident use of darkness. She is not afraid to let large portions of the image fade into black, which draws the eye intensely to the lit areas. This is not clutter; it is calculated minimalism.
Symmetry & Patterns
You see this especially in the architectural shots and the car grills. InYourFayes finds the geometry in the chaos of the street. Reflections in puddles or windows are often used to create a symmetrical balance that is pleasing to the eye.
Lighting
This is her strongest asset. Whether it is natural light (golden hour, blue hour) or artificial light (neon signs, street lamps, car headlights), she understands how to shape it. The lighting is never flat. It is directional, dramatic, and creates volume.
Colors
The palette is cool-toned but punctuated with warm, vibrant accents. Think teal shadows and orange highlights (the classic cinema look), but with a personal twist that leans into deep blues and vibrant reds. It creates a mood that is melancholic yet energetic.
The Verdict on the Visuals
So, is it actually good photography? In a word: yes.
We see so many accounts that rely on a pretty face or a shocking caption to get engagement. Here, the image does the heavy lifting. The use of negative space is bold. InYourFayes is not afraid to leave large parts of the frame in shadow. In fact, the shadows are just as important as the highlights.
The framing often uses leading lines, a railing, a road, a string of lights, to draw your eye exactly where InYourFayes wants it. It is textbook photography 101, but applied with a modern, digital-first sensibility.
And the symmetry! There is a satisfaction in the way InYourFayes centers her subjects. It scratches that itch in your brain that wants things to be orderly, even when the subject matter (like a gritty street scene) is chaotic.
If we had to nitpick, and we usually do, you could argue that sometimes the “moody” aesthetic can get a bit too dark. If you are looking at the feed of InYourFayes in direct sunlight, good luck seeing the details in some of the posts. It is definitely a “brightness up” kind of account. And yes, the color grading is heavy. If you are a purist who loves natural, untouched photography, this might feel a bit processed for you. But this is Instagram, not a National Geographic documentary. We are here for the vibes, and the vibes are immaculate.
Interaction & Community Presence
What stands out immediately is how present InYourFayes is in her own comment sections. This isn’t the classic “post, disappear, return next week” creator behavior. She actively replies to praise, questions, and enthusiasm, often tagging people back by name, adding emojis, or continuing the conversation instead of shutting it down with a generic “thanks.”
Her interaction style feels. When people compliment the work, InYourFayes acknowledges them directly. When someone asks technical questions about gear, presets, or workshops, she answers clearly and without gatekeeping. InYourFayes also engages in longer reply threads, which signals that she’s not just boosting numbers, but actually valuing the community around her work.
Another strong point is consistency. This isn’t a one-off burst of engagement around launches or promotions. Across multiple posts and weeks, she keeps showing up in the comments, reinforcing a sense of accessibility despite her scale. That balance, professional output with personal interaction, is difficult to maintain and InYourFayes pulls it off well.
The result is a comment section that feels alive rather than decorative. People return, ask follow-up questions, and speak to her as if they expect a real response, because they usually get one.
Engagement & Interaction Rating
⭐⭐⭐⭐⭐ 5/5
Strong, consistent, and genuinely interaction. InYourFayes treats her audience like a community, not a metric.
The In Your Fayes WEBSITE
First Impressions
InYourFayes is a clean, minimalist portfolio site showcasing the work of photographer Faye van Hest. The site serves as a central hub for her visual work, booking info, and links to her larger social platforms like Instagram and YouTube.
Visually, the layout is simple and intuitive, visitors aren’t overwhelmed with text or clutter, which lets Faye’s photography take center stage. Navigation is straightforward with clearly labeled sections: Portfolio, About, Book, and FAQ.
Where This Shines
1. Strong Personal Branding
The “About” section immediately gives you a sense of who Faye is: a passionate photographer who started behind the camera after being in front of it, and who turned that passion into a business. This personal voice makes the site feel authentic and approachable.
“I absolutely love what I do. The fact that I get to share and inspire, gives my ‘job’ a golden touch.”
Highlights genuine enthusiasm and purpose.
2. Straightforward Navigation
Whether you’re a potential client wanting to book a shoot or a photography fan simply browsing the portfolio, the site architecture makes it easy to find what you need without distractions.
3. Strong Social Media Integration
The site links directly to Faye’s active Instagram (72K+ followers) and YouTube channels where she shares creative content and behind-the-scenes videos. This adds credibility and extends engagement beyond the static website.
What Could Improve
1. Portfolio Presentation
While the site calls out categories like Cars, People, and Places, the PORTFOLIO page itself feels underwhelming without descriptive captions or featured galleries to immediately draw the viewer in. Adding curated highlights or image stories could elevate it.
2. More Insight Into Services
The “Book” page is functional, but it could benefit from showcasing pricing, session types, or example packages, especially since Faye offers shoots that could vary widely in style (cars vs portraits).
3. Product Integration
A separate STORE sells Lightroom presets with vibrant, cinematic looks that align with Faye’s aesthetic. While this is a nice addition, integration could be tighter so visitors don’t feel like they’re jumping between disconnected experiences.
Overall Style & Visual Identity
Faye’s work carries a cinematic, moody tone that shines in her imagery, especially in automotive and portrait photography. The branding feels consistent with her creative personality, passion-driven and grounded in real-world scenarios.
Her storytelling (from model to photographer) adds relatability, and the global presence she conveys (between Europe and Melbourne) hints at ambition and a broad creative outlook.
Conclusion
InYourFayes is a solid online portfolio that reflects Faye’s unique voice and photographic style. It’s authentic, personal, and cleanly designed, perfect for showcasing work and driving bookings. With a few enhancements to portfolio depth and service clarity, it could easily become a standout photographer portfolio site that attracts clients and fans alike.
Rating: ⭐⭐⭐⭐ (4 out of 5)
Follow, or Save Your Scrolls for Something Better?
This is the big question. Do you need another account in your following list? If you are into photography, absolutely. It is a free masterclass in color grading and composition. If you like cars, yes. It is some of the best automotive content out there that doesn’t feel like a car commercial.
If you are just looking for lifestyle inspiration, maybe. Be warned that it might make your own life feel a bit un-cinematic. You might find yourself staring at your local supermarket parking lot wondering why it doesn’t look like a neon wonderland. But hey, a little romanticization of daily life never hurt anyone, right?
InYourFayes manages to balance the line between “aspirational figure” and “helpful peer.” InYourFayes is the cool girl who drives the fast car, but InYourFayes is also the nerd who wants to show you which LENS she used. And that combination is rare.
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